“I knew from the beginning what I was doing for the rest of my life. I’m part of a small percentage of people who can say that. So I believe that if you know what you want, if you are lucky enough to have a passion, then work as hard as you can and don’t give up.” ~Laura Kraut
Dear Readers,
Welcome to a new era of The Horse Review. We are thrilled to announce our exciting transition from a monthly newsprint publication to a sophisticated glossy magazine. This evolution is more than just a change in format; it’s a commitment to delivering the highest quality in publishing, design, storytelling, and professionalism that our equestrian community deserves.
There have been many discussions, strategy sessions, and planning behind this new look for our magazine. As the publishing, newspaper, and magazine industries continue to evolve, they have not left equine niche publications untouched. I feel this is an exciting time for The Horse Review. Our reach has increased substantially through our digital footprint, and I felt that transitioning our publication to a glossy magazine format was the most logical step for the future of our magazine.
Our rebrand reflects our dedication to showcasing the equine world in its truest form, bringing you stunning visuals and compelling stories that resonate with both our faithful readers and those new to our publication. While this is a major shift, we plan to continue to evolve the magazine, striving for visual and design excellence, along with inspiring and encouraging storytelling. There is a saying in journalism that “Content is King,” and as pretty as a publication can be, if the content is not engaging, then readers will not connect with it. Through this glossy transformation, we aim to not only engage with our current audience but also expand our reach to new readers who share a passion for all things equestrian.
For our valued partners and advertisers, this transition offers an unparalleled platform to elevate their promotions and advertisements. Our new format promises the professionalism and quality needed to effectively represent businesses within the equestrian industry. Additionally, this change opens doors for fresh collaborations with clients, influencers, and media teams looking to align their stories with an equine niche magazine like us.
We are excited for you to join us on this journey and look forward to bringing you the very best of the equine world. Thank you for your continued support, enthusiasm, and passion you have for your horses. The Horse Review remains committed to its mission: we are for ALL EQUESTRIANS. Our focus extends beyond competitive riders to include recreational enthusiasts. Whether you compete at the highest levels or have stepped away from riding altogether, we are dedicated to nurturing your passion, sport, or hobby. Our magazine will continue to offer educational articles that empower you to care for your horses, alongside inspiring stories of achievement and resilience. We celebrate the horsemen and women actively enriching our equine communities, and those introducing the sport to new audiences. We are inclusive, we are passionate, and we are equestrians. This shift to a magazine format is designed to better support you and your horses for many more decades to come.
Lauren Abbott
Lauren is a lifelong equestrian. She was born and raised in Memphis, Tenn. Lauren has worked in Journalism for over 20 years and has served as a staff writer, designer, photographer, audience and business development consultant, & advertising senior executive. She is the Owner & Publisher of THR, and CEO of Ford Abbott Media, LLC, the parent company of The Horse Review and Hunt & Field Magazines.
