Co-op In ‘Winner’s Circle’ With New Horse Feed Line ????????? ?????? ?? ???????? ??????? ????? ?????????? ????????????? “Whether you’re feeding champion show horses, hard-working performance horses, tough trail-riding horses, or backyard pleasure horses, Co-op can help keep you in the Winner’s Circle.” ?????? ????? ???? ??????????? ????????? ??? ?? ??? ????? ????? ??? ???????? ?????? ????? ?????? ????? ???? ???? ? ???? ?? ??????? ????????? ???????? ??? ????????? ??? ???????? ?????? ??? ?????????? ?? ????????? ? ? ???? ?? ???????????? ??? ????? ??????????? ????????????? ??? ??? ???? ??????????? ?? ???? ????? ??????????? ?? ??? ???????? “We’ve made significant changes inside and outside of the bag,” says Keith Harrison, Animal Nutrition Division marketing manager. “We looked at what trends were taking place in the industry and at the needs of our customers, and then put all this information together to create a new and improved product.” ?????????? ?? ??? ?????? ??? ?????? ??????????? ??? ???????? ???????? ??????? ???????????? ???????? ?? ????? ? ? ???? ???? ???????????? ???? ??? ??? ????? ???????? “You will see differences in comparing our old feeds to the new ones,” says Kim. “For example, the crude protein requirements for all horses except gestating/lactating mares and young, growing foals have been lowered and protein quality has increased.” ??????? ??? ???????? ?????? ????? ???????? ??? ?????? ???? ????? ??????????? ????? ??????? ??? ????? ??? ????? ?? ??? ????? ???? ??????? ?? ??? ???? ??????? ????????? ?? ??? ????? ??????? ????? ?? ????? ??? ???????? ???? ??? ????? ?? ??- ?????? ????????? ???? ??? ?? ?????? ????????? ?? ??? In the “Good” category, there is Equi-Mate 1300, a pelleted feed recommended for pleasure horses. The “Better” textured feeds category includes Supreme 1000 and Supreme 1200, formulated for performance horses, and Next Generation 1600 for broodmares and foals up to 1 year of age. ????????????? ??? ??????? ??????????? ????? ??? ?????????? ??? ?????????? ????? ?????????†????? ??? ???????????? ???? ?????? ???? ??? ??????? ????? ???? ??????? ? ???????? ??? ?????????? ????? ???????? ???? ?????? ??? ????? ??????? ??????? ???? ???? ????? ?? ???? ????? ???? ?????? ??? ?????????? ?? ????? ????? ?? ??????? ??????? ??????????? “Better” pelleted feeds include Advantage 1200 and Advantage 1400, for performance horses as well as broodmares and foals, Golden Years 1300 — now a complete feed — for senior horses that have difficulty consuming forage, and Equi Lite 1300, another complete feed well suited for insulin-resistant, chronic-foundering horses and those with Cushing’s disease. ???? ??????†???????? ???????? ??? ?????? ?? (continued on page 21) ?????????? ? ? ??? ????????? ?? ?? ???????? ??? ???????????????? ??????? ??? ????????? ????? ??????? ????? ??? ???????? ????? ?????? ??????? ??????? ???? ????? ??????? ????? ??? ????? ??? ???? ??????? ????? ???????? ??? ??????? ??? ??????? ?????????? “We’ve done a lot to improve the nutritional ??????????†???? ?????? ?????? ????? ? ??????? ?????? ?? ?????????? ????? ?????? ?????? ??? ?????? ?? ???????? ??????? ??????? ??????? ??? ??? ??????? ??????? ??? ???????? ??????? ????? Harrison adds that ingredient suppliers have played key roles in providing valid research, product development, assistance in introducing the Winner’s Circle line to the marketplace, and horse owner education. ????? ???????? ??????? ?? ??? ???? ??????? ?? ??? ????????? ?????? ?????????? ?? ??????? ?? ??? ?????†?? ????? ????? ????? ?? ???? ? ????? ???????? ?? ???? ?????????? ?? ???? ??????? ????? ?????? ????? ????? ??????? ????????? ?? ????? ????? ???????? ????? ???????? ????????? ?? ???????? ?? ??? ?? ??? ???????? ?? ??? ????? ???????? ?????? ????? ???? ????? ????? ??????? ?????? ?????????? ????? ?????? ???? ??????????????? Although many of the changes to the Co-op horse feed line are internal as part of the new feed formulations, there are external changes as well. The feeds are packaged in attractive, durable poly bags that help ensure freshness and have a new design featuring photographs of horses owned by actual Co-op customers. ??????? ???? ??? ???? ????? ?????? ?? ???? ??? ????????? ??? ????????? ?????? ?? ??? ??? ??????†???????? ????? ??? ???? ????????? ??????????? ??? ?????????? ?????? ?? ????????? ?????????? ?? ??? ???? ??????? ???? ???????? ?????????? ?? ??? ??????? ?? ???? ???? ??? ???? ?? ???? ???? ??? ???????? ?? ??????? ??? ????? ?? ????? ?????? ???? ???? ??? ???????