Projected to grow by $3.13 billion by 2028, the equestrian equipment market is booming. Explore what’s driving the surge and where brands can capitalize on this momentum.
The global equestrian equipment market is projected to grow by $3.13 billion between 2024 and 2028, according to a Technavio report highlighted by PR Newswire. This growth is primarily attributed to increased participation in equestrian sports and rising demand for both recreational and competitive gear.
Additionally, Acumen Research and Consulting forecasts that the global equestrian equipment market will reach approximately $3.13 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.9% from 2023 to 2032. These projections underscore the expanding opportunities within the equestrian sector, driven by heightened interest and involvement in horse-related activities across disciplines and demographics.
According to the American Horse Council’s most recent Economic Impact Study, the U.S. horse industry already contributes $122 billion to the national economy and supports 1.7 million jobs. With more than 30 million Americans engaging in horse-related activities each year, the demand for equipment, services and digital tools is expected to increase significantly.
Key Drivers of Growth
Horse shows and competitive sports
Participation in competitive disciplines such as hunter/jumper, dressage, eventing and western riding continues to rise, particularly among youth and adult amateurs. This is increasing demand for:
Performance tack and saddlery
Show apparel and protective gear
Horse transportation and grooming services
Specialty products like calming supplements and conditioning tools
Opportunities exist in sponsoring shows, developing branded gear or offering concierge-style show services.
Retail and e-commerce expansion
Digital shopping has become mainstream in the equestrian space. Consumers now expect online access to niche and luxury products. Growth areas include:
Subscription boxes and mobile tack shops
Influencer-curated collections and DTC (direct-to-consumer) brands
Demand for sustainable and American-made items
Tack shops and brands embracing an omnichannel approach and compelling online storytelling are best positioned for success.
Technology and digital business
Equestrian businesses are adopting tech solutions for improved efficiency and client service. Growth sectors include:
Online scheduling, billing and client communication tools
Wearables and sensors for horse health monitoring
Virtual clinics and coaching platforms
Barn and business management software
Startups offering simple, integrated digital tools are poised for market leadership.
Products with rising demand
Industry analysts forecast increased interest in:
Helmets, air vests and other safety equipment
Therapeutic products like massage guns and PEMF blankets
Eco-conscious supplies and supplements
Custom tack and accessories
Successful brands will lead with innovation, wellness and authenticity.
High-ROI services
Service-based equestrian businesses stand to gain, especially:
Riding schools and adult beginner programs
Leasing and co-ownership arrangements
Boarding barns with modern amenities
Equine rehabilitation and wellness centers
Businesses that provide high-value experiences with transparent pricing and strong client relationships will thrive.
How to Capitalize
Entrepreneurs, retailers and service providers can prepare for this surge by:
Targeting niche markets with tailored products and content
Partnering with influencers to amplify brand visibility
Educating audiences through blog posts, tutorials and webinars
Streamlining operations using equine-specific tools
Offering high-touch, immersive experiences
The equestrian equipment market is evolving alongside technology and consumer preferences. Those who adapt quickly and focus on delivering value will benefit most from this multi-billion-dollar opportunity.
