The 2023 PBR World Finals Week will feature an action-packed lineup of programming from May 12-21 across Fort Worth, Texas.
Accompanying the high-adrenaline competition on the dirt inside Dickies Arena as riders battle for the title of PBR World Champion, the organization will host its Dirty 30 celebration at Billy Bob’s on May 17, headlined by renowned comedian Larry the Cable Guy and country music stars Ryan Bingham and Chris Janson, in addition to a myriad of events in the iconic Stockyards and Cowtown Coliseum including Women’s Rodeo World Championship Week, Bill Pickett Invitational Rodeo, and more.
Featuring seven long rounds and a championship round of competition, the 2023 PBR World Finals opening weekend will take place at Dickies Arena Friday, May 12 and Saturday, May 13 at 7:45 p.m. CT, and Sunday, May 14 at 1:45 p.m. CT.
During the opening weekend, Cole Hauser, the new brand Ambassador and creative partner of PBR, will begin shooting a highly anticipated new campaign for the red-hot sport. Fans in attendance on Friday, May 12 and Saturday, May 13 will witness and be a part of elements of the new brand campaign that will be seen across traditional and social media as well as PBR programming on CBS Television Network and CBS Sports Network.
The action continues Thursday, May 18, Friday, May 19, and Saturday, May 20 at 7:45 p.m. CT, concluding on Sunday, May 21 at 1:45 p.m. CT.
Rounds 1, 3, 4 and 6 will be populated by a random draw, while Rounds 2, 5 and 7 will feature a draft format. The championship round will be pre-set. The YETI PBR World Champion Bull and Bull of the Final contenders will buck in Rounds 2, 4, 7 and the championship round.
Single-day tickets for the 2023 PBR World Finals: Unleash The Beast event are on sale now, and start at $27.50, plus fees. Tickets can be purchased online at ticketmaster.com and PBR.com, at the Dickies Arena Box Office or by calling PBR customer service at 1-800-732-1727. The Dickies Arena Box Office is open Monday-Friday 10:00 a.m. – 6:00 p.m. CT and on event days.
CBS Sports Network (CBSSN) will broadcast every round of the PBR World Finals LIVE, while CBS Television Network will bring viewers two highlight specials. The coverage schedule is:
- Friday, May 12 @ 9:00 p.m. EDT on CBSSN (Round 1)
- Saturday, May 13 @ 9:00 p.m. EDT on CBSSN (Round 2)
- Sunday, May 14 @ 1:00 p.m. EDT on CBS Television Network (Highlight Special)
- Sunday, May 14 @ 3:00 p.m. EDT on CBSSN (Round 3)
- Thursday, May 18 @ 9:00 p.m. EDT on CBSSN (Round 4)
- Friday, May 19 @ 9:00 p.m. EDT on CBSSN (Round 5)
- Saturday, May 20 @ 9:00 p.m. EDT on CBSSN (Round 6)
- Sunday, May 21 @ 12:00 p.m. EDT on CBS Television Network (Highlight Special)
- Sunday, May 21 @ 3:00 p.m. EDT on CBSSN (Round 7 & Championship Round)
PBR RidePass on Pluto TV will offer re-airs and on-demand replays of every PBR Unleash The Beast and Pendleton Whisky Velocity Tour event. PBR RidePass is available on desktops, laptops and mobile devices via www.pluto.tv. Click here for on-demand PBR programming.
For more information about the 2023 PBR World Finals: Unleash The Beast and to see the complete event schedule, visit https://pbr.com/event-schedule/event/4849/2023-pbr-world-finals.
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.
About PBR (Professional Bull Riders):
PBR is the world’s premier bull riding organization. More than 800 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR’s international circuits in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series—eight teams of the world’s best bull riders competing for a new championship—as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of Endeavor, a global sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.
